Dance-Rite was founded in 1982, a family business owned by James and Sue Loades whose aim is to supply dancers with high quality, premium dance shoes and dancewear at affordable prices and this remains our ethos today.
We always strive put the needs of the customer first, striking the balance between comfort and style, providing only the best quality dancewear, shoes and gymnastics wear and priding ourselves in the
customer service we provide.
James is no stranger to the world of dance – he started ballroom dancing at the tender age of 6 and has accrued 20 years of competitive ballroom dancing experience. He was selected to represent England in the sequence EADA squad and won countless titles being ranked in the top 3 in the British Youth. Appearing on the BBC’s Come Dancing programme back in 1993 and 1994 and also dancing in front of her majesty the Queen, he then switched to ballroom going on to win the 1997 Ballroom Rising Star Title & the 1998 Ballroom Champions of Tomorrow Title at the famous Wintergardens in Blackpool.